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Welcome to Eszter's Weblog Here you will find my thoughts and comments about all sorts of things from sociology, the Internet, academia, teaching, research, books and movies to current events, fun Web stuff, art, gadgets and just about anything else that comes to mind. If the inspiration strikes you during your visit, feel free to leave a note via the comments link.

[Previous entry: "Glimmer of hope on the privacy front"] [Main Index] [Next entry: ""Linking prohibited" aka clueless about the Web"] "The Tipping Point - take II" 06/20/2002 Entry I have a feeling someone at Amazon has also read The Tipping Point or at least one of the studies it talks about. I forget which it was (I'll try to remember to look it up and come back with an update), but I recall Malcolm Gladwell, the author, discussing the ad campaign of a company that managed to significantly increase its sales by adding a little treasure box to its advertisements. (I think it was a mail-order music sales company.) Amazon now has a little treasure box of its own. If you click on it, you get some sale items that are only on sale for sixty minutes. It's an interesting idea. Unfortunately, that's about as clever as they got. The recommendations, although seemingly customized based on your prior purchases and interest, have absolutely nothing to do with me whatsoever. I now check them out more for kicks than anything else. In any case, I thought this was an interesting coinkidinky. June 2002 S M T W T F S             1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30             Links of Interest How to win the Nobel Prize Click for Mammogram Play "Match That Blogger" Blogathon 03 Archives Recent entries » Extending Internet access to low-income communities » Shattered » The story behind red alert » Weekend trivia » Would you cut up a book? » Pizza, cholesterol check, the works » Welcome » A different kind of road trip » Allowing comments on blogs » Paddling for bandwidth » The right to a soda.. at any price » Online communities » Silly.. but we all do it » Paris notes » New book on Social Inequality Previous entries May, 2002 - July, 2003 Blogger info Eszter Hargittai Communication Studies Department Northwestern University Evanston, Illinois 60208 blog at eszter dot com Blogs I Visit The small print A few words on what I will and will not post on this blog (taken from my E-LIST entry of January 2, 2002). I have nothing against posting commercial sites as long as they come highly recommended. In fact, I'm quite interested in improving informed consumer choice so I'm very curious to hear about good experiences with online retailers. What I will refrain from posting are sites that require plug-ins or programs that are painful to deal with. Example: I will not post anything that only works with RealOne/RealPlayer as that program is intrusive and annoying beyond belief and I am not willing to reinstall it on my machine (it was hard enough to get rid of it completely in the first place) nor do I want to encourage others to have it. If your site has audio content, please make it available in multiple formats or choose one that can be run on multiple players (e.g. .avi). Feel free to link to my Weblog with or without this graphic button. http://www.esztersblog.com

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