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"Google does seem to love blogs"
01/07/2003 Entry

John Hiler has a piece at Microcontent News about how Google Loves Blogs. That has certainly been my experience. He argues that since Google indexes frequently updated sites more often than other sites and blogs tend to be frequently updated they are indexed more regularly than many other corners of the Web. Moreover, because blogs interlink and links matter in Google's rankings, blogs are in a favored position yet again.

Today is a very good example of how this translates to the traffic of this blog. Here are the last twenty search engine referrals to this site:

Google: google game
Google: movie Chicago
Google: movie=Chicago
Google: sociology blog
Google (princeton.edu only): organic foods
Google: "movie chicago"
Google: chicago "cell block tango" russian
Google: Movie/Chicago
Google: hunyak english chicago
Google: the movie "chicago"
Yahoo: The Movie "Chicago"
Google: interviewer
Google: movie chicago
Google: movie Chicago
Google: disguise email spam
Google: movie chicago
Google: blog sociology
Google: nickel and dimed
Google: "google game"
Google: movie chicago

I've highlighted for you the relevant searches here. When you do a search on Google for movie chicago my comments about the movie rank as the 4th result out of a possible 1,440,000. Moreover, the first three hits are not about the movie, they are about Chicago the city. If you put the words in parantheses for the search, my blog entry ranks first. I'd say this is pretty cool.

It's especially funny (I can afford to look at this humorously) when I think about all the strategizing that goes on behind the scenes about how to make sites more popular. In case you weren't aware, there is a whole Search Engine Optimization (SEO) industry out there. But I guess the Web masters or SEO experts of the various movie sites are not doing their job well.

And no, I don't read that stuff because I'm constantly tweaking the code of Eszter's Blog to get it up in the rankings. I read up on that industry because some of my research is about how people find information online and for that I need to have some understanding of how search engines work and what site producers are doing to get on the radar screen (or computer screen) of users.

Note, however, that the searches on the list above are all movie chicago in that order. A search for chicago movie does not point to my blog entry anywhere near the top. I didn't realize word order was this important, that's something to take note of. I guess SEO's may not know it either.

Replies: 2 Comments have been posted, click here to see them and add your own

People seem to have found my web site by searching for phrases like: "kung foo fighting," and "joe boxer guy." I saw many hits from searches for "i hate Dr. Phil" (interestingly, searching for that phrase on Google right now will lead directly to me.)
I agree with you - You have to wonder what this will do to commercial sites that are trying desperately to drive traffic to their sites. Bloggers don't even seem to be trying too hard :)

Posted by Kara @ 01/10/2003 05:16 PM CST

hahahaha, "i hate dr phil" was actually what i seached for, and here i am ;) was just currioius if i'm the only one who thinks that about him, but apparently not :D

Posted by Mans @ 01/30/2003 02:15 PM CST

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Links of Interest

How to win the Nobel Prize
Click for Mammogram
Play "Match That Blogger"
Blogathon 03 Archives


Recent entries

» Extending Internet access to low-income communities
» Shattered
» The story behind red alert
» Weekend trivia
» Would you cut up a book?
» Pizza, cholesterol check, the works
» Welcome
» A different kind of road trip
» Allowing comments on blogs
» Paddling for bandwidth
» The right to a soda.. at any price
» Online communities
» Silly.. but we all do it
» Paris notes
» New book on Social Inequality


Previous entries

May, 2002 - July, 2003


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Eszter Hargittai
Communication Studies Department
Northwestern University
Evanston, Illinois 60208
blog at eszter dot com




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The small print

A few words on what I will and will not post on this blog (taken from my E-LIST entry of January 2, 2002). I have nothing against posting commercial sites as long as they come highly recommended. In fact, I'm quite interested in improving informed consumer choice so I'm very curious to hear about good experiences with online retailers. What I will refrain from posting are sites that require plug-ins or programs that are painful to deal with. Example: I will not post anything that only works with RealOne/RealPlayer as that program is intrusive and annoying beyond belief and I am not willing to reinstall it on my machine (it was hard enough to get rid of it completely in the first place) nor do I want to encourage others to have it. If your site has audio content, please make it available in multiple formats or choose one that can be run on multiple players (e.g. .avi).


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