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"More in Google news"
04/30/2004 Entry

Crooked Timber is filled with Google commentary these days, I can’t be left out!:) But since my fellow co-bloggers have provided plenty of interesting reading, I’ll just point to a clip. I used up ten minutes of my 15 yesterday in a live interview on CNNfn’s The Flip Side. Those of you who have been following my related posts and work won’t be surprised to learn that my comments had to do with seach skills and how commercial considerations may influence what people see online. It was a neat experience. And seeing www.Eszter.com splashed on CNNfn with me on the screen was pretty cool.:)

I thought I’d post some details about the experience below the fold for those who may be curious about how something like this works. I went to CNN’s Chicago studio in the Tribune building. The show is hosted in New York. There is a bit of a time lag in the interview, which makes it a bit awkward at times, but not too clunky. I did not know this until one of the anchors mentioned it.. and then of course noticed it when I watched the show afterwards. However, while in the studio, I did not see anything. There were no monitors present (except for the person operating the camera). I was in a dark room with some bright lights beaming down at me and the camera right in front of me. I was wearing an ear piece in which I heard the show’s anchors. But I couldn’t see anything. It is an interesting experience.

For those still wondering whether there are people left on the planet who do not use Google (despite the data that suggest so), the following anecdotal evidence was well timed. I asked the car driver who took me to the studio and back whether he’s an Internet user and what search engine he uses. He said Yahoo even though he certainly knows about Google and said he sometimes uses that after he’s done with trying things on Yahoo.

Additionally, it has been interesting to see in my referral logs that several people have gotten to my Web site in the last 24 hours by typing eszter.com into Google’s search box. I’ll reiterate, nonetheless, that my evidence for claiming that lots of people do not know much about online searching is based on in-person observations and interviews with a random sample of Internet users and not simply on anecdotal evidence. Lots of people out there don’t know the difference between a search box and the location or address bar, nor do they know the difference between .com and .gov. And if you are one of these people (that would be possibly .1% of CT readers) then the Web cannot function for you as the kind of resource it may be for many others. If you are interested in more about this, my academic papers give lots more detail.

For more Google blurbs by others, see this list.

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Eszter Hargittai
Communication Studies Department
Northwestern University
Evanston, Illinois 60208
blog at eszter dot com




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The small print

A few words on what I will and will not post on this blog (taken from my E-LIST entry of January 2, 2002). I have nothing against posting commercial sites as long as they come highly recommended. In fact, I'm quite interested in improving informed consumer choice so I'm very curious to hear about good experiences with online retailers. What I will refrain from posting are sites that require plug-ins or programs that are painful to deal with. Example: I will not post anything that only works with RealOne/RealPlayer as that program is intrusive and annoying beyond belief and I am not willing to reinstall it on my machine (it was hard enough to get rid of it completely in the first place) nor do I want to encourage others to have it. If your site has audio content, please make it available in multiple formats or choose one that can be run on multiple players (e.g. .avi).


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